Tuesday, 1 April 2025


My Experiences of  Social Media in workplace context

My experience with social media in a workplace setting comes from my last internship at the Center for Environment and Culture. My colleagues from the education team did not use social media in their daily work, as they were mostly outside with school classes, conducting environmental education programs. Since their work was hands-on and focused on direct engagement with students, there was no need for social media in their tasks.

 Zentrum für Umwelt und Kultur (ZUK) - Don Bosco

 

However, social media was used in other ways within the workplace. It played a role in organizing daily work, as my colleagues received important updates, such as meeting notifications and schedule changes, through WhatsApp. Additionally, during office hours, they checked emails and used a digital program to view their weekly work schedule, though no specialized social media platform was used for internal coordination.

Social media was primarily used to promote and introduce the general work of the Center for Environment and Culture (ZUK). This responsibility fell on the volunteers, who managed the organization’s social media accounts. They posted engaging content about ZUK’s activities, shared insights into different projects, and collaborated with the education team to document their programs. Sometimes, they recorded educational sessions for Instagram or conducted interviews with staff members to showcase the center’s work. Their content was designed to attract young students and raise awareness about environmental protection and sustainability.

 

 While social media was used informally among colleagues for internal communication, the volunteers used it more formally to represent ZUK’s mission. However, its use also required responsibility. Volunteers had to follow strict guidelines, ensuring they complied with data protection laws and did not share confidential information. To prevent accidental data leaks or privacy risks, they received training on responsible social media usage.

 

 Zentrum für Umwelt und Kultur (ZUK) in Benediktbeuern

 

 


4 comments:

  1. Great!!! This blog highlights how social media was used by volunteers at the Center for Environment and Culture to promote its mission, while the education team focused on hands-on work without social media.

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  3. A great example of balanced social media use—blending informal communication with professional outreach, all while respecting privacy and promoting environmental education at ZUK!

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  4. Your internship experience greatly contrasts hands-on educational work and digital promotion! It's interesting how WhatsApp became the practical communication tool while volunteers handled the formal social media presence. The balance between operational needs and public outreach seems to have been well-structured, with clear guidelines ensuring responsible digital practices.

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