Social Media and Organizational Communication

How Social Media is Reshaping Organizational Communication

I recently read a fascinating article by Ali Alasmari titled “The Impact of Social Media on Organizational Communication” (linked below), and it really got me thinking about how much social media is changing the way businesses communicate—both internally and externally.

The article is grounded in the open systems theory, which basically says that organizations are constantly influenced by the world around them. Social media is a clear example of that—it’s not just a marketing tool anymore, it’s become a core part of workplace communication. Platforms like WhatsApp, Twitter, and LinkedIn are helping teams stay connected and letting customers engage with brands in real time.

What I liked most about the piece is its balanced perspective. It acknowledges the benefits—like speed and connectivity—but also points out the risks, from distractions to potential damage to a company’s reputation. It’s a reminder that while social media offers a lot of opportunities, it also requires thoughtful use and good policies.

The article also highlights how widespread this shift has become. I was surprised to learn that around 50% of global businesses now use social media for internal communication—clearly, this isn’t just a passing trend.

If you’re curious about how digital tools are transforming workplace dynamics, I recommend giving the article a read. It’s a solid overview with practical insights that got me reflecting on how we communicate at work today.

Let me know your thoughts if you check it out!

Link to the article -  https://www.ajsp.net/research/The%20Impact%20of%20Social%20Media%20on%20Organizational%20Communication.pdf